Fellow lovers of the classic Butterfinger, prepare for a delicious surprise! Ferrero, the established company that acquired Butterfinger half a dozen years ago, has exciting news. Come April 2025, it will unveil a limited-release treat for your taste buds. Brace yourselves for the unveiling of the irresistibly indulgent Butterfinger Salted Caramel!  

Stated by senior brand manager at Butterfinger, Kalyn Flournoy, in an announcement shared with Food & Wine, "An intriguing innovation pipeline is in place for the brand. We can’t wait to let you in on how we're planning to elevate the quintessential crispety, crunchety, peanut-buttery sensation of an American favorite - Butterfinger, by creating delightful flavor pairings". Flournoy echoed the Ferrero's commitment to excellence by saying, "We aim to delight Butterfinger fans with Ferrero’s trademark craftsmanship and expertise, and are thrilled to introduce the brand’s foremost innovation in several years..” 

The new salted caramel edition, as explained by the brand, is crafted to enhance the unique peanut butter taste we all adore while staying true to the signature crunch. When this novelty item hits the stores, don’t miss your chance to stock up - it's a limited-edition delicacy!  

As stated in a report by FoodDive, other beloved confectionaries like Baby Ruth, 100 Grand, Raisinets, and Crunch were acquired together with Butterfinger by Ferrero from Nestle for a cool $2.8 billion. The reformulation of Butterfinger involved incorporating "premium-grade" ingredients, enriching the chocolate with a higher percentage of cocoa and milk, and adopting a lively color palette for packaging. This introduction marks Ferrero’s first major flavor augmentation.  

Neal Finkler, Ferrero’s senior marketing leader and general manager, expressed his confidence in the ongoing evolution of the brand with FoodDive: ”We find ourselves at a juncture where we have successfully re-established a solid base, and are poised to soar to new heights and expand the scope of the brand.” Finkler continues to express that it’s the opportune time to "launch innovative products, introduce unique flavors to complement our primary business, and stimulate continual growth on the brand”. 

Though this promising flavor is slotted for limited production initially, responses and demands can drive a permanent stay for popular flavors. So, if Butterfinger Salted Caramel wins your heart, be sure to convey your affection.