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Taco Bell Resurrects Nacho Fries Lover’s Pass with New Flavor Onboard

restaurants

By Daniel R.

- Jul 15, 2024

Fry enthusiasts, gear up. Taco Bell’s sought-after Nacho Fries Lover’s Pass is making a comeback. But there's more in the kitty from the fast-food giant this year.

The Love’s Pass scheme first took off in 2022 when Taco Bell launched the Taco Lover’s Pass. This initiative allowed Rewards Members to redeem one of seven distinct Taco Bell tacos daily for a month. Riding high on the wave of popularity, the Love’s Pass was reintroduced in 2023, now featuring the Nacho Fries. Reminiscing the success and demand, Taco Bell is ready to put the Nacho Fries back on the Lover’s Pass for the ensuing 30 days for its customers.

Dane Mathews, Chief Digital Officer at Taco Bell, expressed during a statement, "Our inaugural Nacho Fries Lover’s Pass saw our subscribers' continued infatuation for more Nacho Fries and better value. It's time for the much-awaited return of the Nacho Fries Lover’s Pass. Our Rewards Members inspire us to continually redefine our customer experience with digital innovations that allow fans to effortlessly savor more of their Taco Bell favorites at a price point that’s accessible.”

Similar to last launch, Taco Bell Rewards Members can acquire the pass at $10, permitting them to enjoy a regular order of Nacho Fries for up to 30 consecutive days. Act fast! This exclusive pass will be available for purchase only until July 15, and solely through the Taco Bell app.

There's more good news. Along with the revival of the Lover’s Pass, Taco Bell has announced the arrival of Jalapeño Ranch Nacho Fries. Starting from July 18, this fiery new addition will be available across all locations in the country, priced at $4.49.

In describing their latest offering, Taco Bell stated, "Our Jalapeño Ranch Nacho Fries features our classic, crispy fries seasoned with bold Mexican spices, complimented by a creamy and tangy Jalapeño Ranch sauce." The sauce offers a punch of heat to this beloved menu item as it's concocted with buttermilk, sour cream, garlic, red jalapeño, pasilla peppers, parsley, and a mix of spices. Customers can customize their fries with either seasoned beef or black beans. Unfortunately, this new flavor won't be part of the Nacho Fries Lover’s Pass, but it's worth a try nonetheless.