Popeyes Louisiana Kitchen, Inc., known simply as Popeyes, has thrown its signature hat in the ring to claim the title of "The Official Wing of Watching Football." Its newly released wing flavor, Sweet' N Smokey Chipotle, may just be the key to score this touchdown. An exciting announcement was made recently, revealing a strategy to tackle the football season. Popeyes detailed its innovative wing flavor, guaranteeing a kick of smoky and spicy from Chipotle chilies. The flavor play ends on a sweet note with a hint of honey to balance the spice game. Bart LaCount, chief marketing officer of Popeyes U.S. and Canada, discussed this new strategy in a statement. "Football has always been about uniting people, and Popeyes stands firmly on the notion that exceptional food is the centerpiece of these shared experiences," he said. "Our Sweet 'N Smokey Chipotle Wings paired with our intent to become The Official Wing of Watching Football enables fans to revel in the game in tasty style. Don’t just take our words for it, have a taste for yourself." Despite the strong flavor game, Popeyes acknowledged that the competition is heating up with other outlets also launching new wing flavors. To draw football fans, Popeyes has an enticing offer up its sleeve. A special offer for "any football-watching occasion" promises fans a chance to get a free 6-piece Wings at Popeyes with a minimum spending of $10, valid from August 26 to September 8. The goal is to let fans decide whose wings deliver the best touchdown taste. Popeyes assured that this is just the start of an exciting season, advising football fans to stay tuned for further offers and activations to keep their game snacks flowing. Popeyes already boasts an impressive roster of wing flavors, which now includes Sweet ’N Smokey Chipotle. The brand's flavor line-up features Honey BBQ, Roasted Garlic Parmesan, Signature Hot, Ghost Pepper, Honey Lemon Pepper, and Sweet 'N Spicy. In June, they expanded their line by adding various boneless wing flavors to their permanent menu. Jeff Klein, the president of Popeyes North America, praised the new addition at the time stating, "Our Boneless Wings are a game-changer. Our culinary team skillfully combined the best flavors from our existing Wing options to introduce this Boneless offering. The aim is to provide our guests the best of all possible worlds." Regardless of whether fans fall for the new flavor or not, the Popeyes menu has something for everyone.