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Pizza Goes Posh: Pizza Hut Introduces Pizza Caviar

restaurants

By Samuel B.

- Apr 21, 2025

Pizza Hut has plans to ramp up your pizza nights with an innovative addition – Pizza Caviar. The global pizza chain flipped the pizza playbook on Wednesday, May 9, unveiling this revolutionary topping, aiming to add a posh touch to the "world's universally favored comfort food."

However, if you're anticipating a traditional form of caviar, well, you might be surprised. This newly minted Pizza Hut specialty is designed to mimic the appearance and texture of the renowned delicacy, sans the fishy aspect. The inventive topping consists of tiny peppery balls or, as the brand describes, Pizza Caviar with a "pepperoni-smoky flavor." These novel roundels are a culinary creation made from agar agar, a plant-based thickener derived from red seaweed combined with water flavored like pepperoni.

Though topping pizza with real caviar might seem like a clear-cut choice, Pizza Hut deliberated upon this idea: "Why just top your pizza with some caviar when you can revolutionize the idea completely and spearhead a unique food category?"

Jumping the bandwagon of emerging "caviar bumps" trend, where food lovers devour a morsel of caviar from the back of their hand, Pizza Hut designed their caviar-like balls, intending them not just for pizza or chips topping but also for "dipping, dunking, and bumping."

Commenting on the cutting-edge launch, Pizza Hut CMO, Melissa Friebe, said, "As a brand that always seeks to redefine pizza culture, we sought the chance to harness one of the present-day biggest food crazes and make it our signature dish." She added that Pizza Caviar is a way of incorporating a hint of elegance while retaining the flavors people savor from Pizza Hut.

To enjoy this novel pizza luxury, all roads lead to New York City, as it's exclusively served at the Pizza Hut outlet at 932 8th Avenue, NYC. Grab a taste of the pepperoni-flavored exquisites by ordering the new Pizza Caviar Bump Box, which throws in a cheese Personal Pan Pizza, three plain boneless wings or fries, and all items get a lavish sprinkle of Pizza Caviar spheres.

Act swiftly, as the Pizza Caviar Bump Box will only be up for grabs for a limited duration. Enthusiasts can snag this special package from April 10 to April 12, between 4 p.m. and 8 p.m., or until stocks deplete.

If you're unable to catch this limited offer or visit the NYC store, fret not. You can still enjoy caviar at home, atop crispy hash browns or with cheesy Doritos, thanks to Food & Wine's compilation, hence ensuring your share of up-tiered comfort food.