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Panera Celebrates National Avocado Day with Special Millennial Meal

restaurants

By Jackson C.

- Aug 3, 2024

For all those who consider themselves connoisseurs of avocado, prepare for a celebration - because National Avocado Day falls on the 31st of July. Interestingly, this day holds particular significance for the Millennial generation, who are often brought into the spotlight for their fondness for this fruit. This year, however, Panera Bread has something extra special lined up for millennials on this day.

Often, the Millennial generation is accused of spending too much on avocado toast, an action that some critics hold responsible for their generation's economic challenges. Investopedia, a leading expert in financial matters, has disproved this theory. The reality is that millennials find themselves constrained by an economic climate where their earnings are 20% less, on average, than what baby boomers made at the same age.

Falling in line with actual economic dynamics and aimed at debunking such stereotypes, Panera, a fast-casual chain, is offering a free 'Millennial Meal' this National Avocado Day. It's a gesture that allows every avocado aficionado to savor the green fruit without guilt.

Earlier in the month, Panera introduced its new 'Avocado Toasts' menu, featuring Classic Avo, a mouthwatering ensemble of chunky avocado spread and everything-bagel seasoning on delicate Country Rustic Sourdough. Their Garden Avo variant boasts of the same spread, topped with slices of tomato, everything-bagel seasoning, and a smidgen of garlic aioli, also placed on the Country Rustic Sourdough.

Panera has decided to give away these toasts, free-of-charge, with any purchase, marking the celebration of National Avocado Day. To claim this offer, customers can place an order via PaneraBread.com/MillennialMeal and apply the code "AVOTOAST".

Along with the free toast, Panera also invites its customers, millennials or otherwise, to enjoy free, chilled coffee in line with the holiday spirit, made possible by subscribing to its Unlimited Sip Club. If you become a member by August 31, you can enjoy a free subscription for three months.

Panera, in a press release, pledged not to participate in the common practice of mocking millennial trends, including their love for skinny jeans, side parts, and Avocado Toast. The restaurant chain voiced its commitment to celebrating things that are 'so good [they] should never go out of style'. Come, join in the celebration and savor the difference, guilt-free!