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IHOP Revives Unlimited Pancakes Deal to Beat Summer Slump

restaurants

By Victoria M.

- Aug 4, 2024

Got an insatiable hunger brewing? An irresistible offer is on the table at the beloved breakfast joint, IHOP. This Monday, the acclaimed Kansas-based eatery announced its All-You-Can-Eat Pancakes promotion is back - guaranteeing a pancake-filled summer.

Why choose this timing? IHOP deliberately scheduled this enticing offer from now through September 15 to cater to families during the frantic back-to-school period, providing substantial meals without breaking the bank. The move is also a tactical response to dwindling sales following a general consumer reticence due to concerns about inflation.

Speaking to National Restaurant News, Kieran Donahue, IHOP's chief marketing officer, reflected on the rising costs of dining out. "Everything has become rather costly. Our customers are evaluating their expenses at home, asking whether they'd be better off cooking themselves. It seems people have started holding back since their dollar isn't stretching as much as they'd like," Donahue shared.

So, how can you partake in this pancake feast? Simply order any popular IHOP Breakfast Combo - such as the Country Fried Steak with Eggs or the Smokehouse Combo - and an accompanying short stack of Buttermilk Pancakes is at your disposal to devour in any quantity you please (additional stacks are served two at a time).

But there's more for the true "pancake enthusiasts," as IHOP refers to them. Start with a Full Stack of five Buttermilk Pancakes for only $5, and receive a Short Stack (2 buttermilk pancakes) with every following order - piling up the pancakes!

IHOP is also breaking news. In July, the company revealed its collaboration with Kraft Heinz to introduce pancake-inspired IHOP syrups available in grocery stores in two fetching flavors: Original and Butter Pecan.

IHOP's dedication to pancakes and syrup is legendary and their alliance with Kraft Heinz was organic, according to Candice Jacobson, IHOP's executive director of brand communications. She expressed, “At IHOP, our mission is to bring joy to more customers every day. Serving our syrup outside of our restaurants aligns perfectly with us serving that joy at home.”

With this pancake bonanza, breakfast lovers can relish their favorite meal whether it's in-store or in the comfort of their home.