Leading coffee and baked goods chain Dunkin' is not taking National Doughnut Day lightly - with giveaways, collaborations, and newly launched merchandise taking center stage. On June 7, customers can enjoy a free classic donut with any beverage they purchase, but Dunkin' doesn't stop there, unveiling a collection of donut-inspired merchandise and partnering with celebrated rapper Jelly Roll.

Recognized for his three wins at the 2023 CMT Music Awards including the “Male Breakthrough Video of the Year” for "Son of a Sinner," Jelly Roll steals the limelight in a Dunkin-sponsored video. He showcases his favourite ways to enjoy a donut and shares the cute story of how he got his doughnut-related nickname. During the course of the short video, he tours through a variety of Dunkin’ doughnuts and introduces his pet to the audience.

Jelly Roll, known for his charisma, delivers the optimistic line, "Life's better with a little jelly in it" - a simple, sweet message aimed at reminding viewers of the simple pleasures of doughnuts.

Commensurate with Jelly Roll's message, Dunkin' launched a range of merchandise exclusively designed to celebrate National Doughnut Day. The products can be viewed and purchased on their official online store - ShopDunkin.com. The line includes a “JELLY” pink hoodie ($40), a “GRAB ME A GLAZED” white hoodie ($40), and doughnut-themed t-shirts replicating concert tee aesthetics ($30 each).

Moreover, Dunkin' recently partnered with dish scrubber maker, Scrub Daddy, for a unique branding opportunity - creating donut-shaped sponges. These fun-designed items are available on the Scrub Daddy website, and according to an official statement, aim to lend a touch of cheer to mundane household cleaning routines.

Bottom line: Dunkin' is pulling out all the stops this National Doughnut Day with a free doughnut promotion, Jelly Roll's engaging donut-dunking video, a fresh line of merchandise, and an intriguing partnership.

Interestingly, this isn’t the first time Dunkin' has synergized with a celebrity based on their name. Last year, they collaborated with rapper Ice Spice for a unique blend named 'Ice Spice Munchkins Drink,' featuring real doughnut holes in the mix.