Recognizing the invaluable contribution of healthcare workers, Chipotle Mexican Grill is extending a grand gesture of thanks. Undeterred by the challenges of the lengthy pandemic period, healthcare workers have consistently demonstrated an unwavering spirit of commitment, and Chipotle hasn't forgotten their heroic efforts. To express gratitude, Chipotle is awarding 100,000 of these dedicated individuals free burrito e-cards-a generous act equivalent to a gift of over $1 million in free food.

Healthcare workers keen to participate can simply visit Chipotle's dedicated portal between May 6 and May 10, where they can apply for a chance to win a free burrito e-card. Chipotle’s chief brand officer, Chris Brandt, commented on the initiative, stating, "Healthcare professionals have overcome countless challenges in the past several years, continuing to show up and selflessly serve our communities. We're proud to continue to support these dedicated individuals and want to express our gratitude with a fresh and convenient meal."

This plan coincides with National Nurses Week, which spans from May 6 to May 12. At the conclusion of this week, a randomized selection of 100,000 healthcare workers who submitted their entries will receive an email requesting verification of their employment status via ID.me. Once confirmed, a complimentary burrito e-card will be emailed to them on May 13 – a meal treat with absolutely no purchase necessary. The extensive eligibility list covers home health aides, hospice aides, medical assistants, nurses, doctors, therapists, amongst other healthcare workers.

As an extended gesture of support of its 2024 campaign, Chipotle pledges to donate 10% of the proceeds from designated Healthcare Heroes E-Gift Cards sold from May 1 to May 12 to the American Nurses Foundation. This organization, a philanthropic branch of the American Nurses Association, is dedicated to creating a healthier world underpinned by the tireless work of nurses.

The campaign will also utilize Chipotle's "Round-Up for Real Change" feature available on the Chipotle app and Chipotle.com. Through the duration of Nurses Week, customers can opt to round up their change to the nearest dollar, with all contributions going towards supporting the American Nurses Foundation to assist nurses nationwide. What better reason could there be to order a burrito this week?