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Chipotle Revives Food Trivia Game and Prizes Await

restaurants

By Harper T.

- Sep 7, 2024

Fans of Chipotle, listen up - the company wants to reward your brand loyalty with a complimentary burrito. All it asks in return is for you to ace a simple quiz. This tempting trivia is known as Chipotle IQ, a game that reviews what you know about Chipotle’s ingredients, cooking methods, and the brand’s story. If you score high, you're in for a treat with a "buy-one-get-one" offer.

The launch marks the fifth consecutive year we’re challenging our faithful followers to the Chipotle IQ game, highlighted Chris Brandt, the top brand official at Chipotle. Since we began, we've entertained four million plays. It seems our fans relish a dash of competition and the lure of free burritos, he added. Brandt even gave a tip to aspiring players - referencing the generous 48 avocados used in every batch of the restaurant’s handcrafted guacamole.

Here's how you can join in the fun. Officially kicking off on Tuesday, August 20, at precisely 9:01 am EDT, Chipotle promises that the first Chipotle Rewards members who earn full marks on the Chipotle IQ challenge will receive an hourly release of 5,000 "buy-one-get-one" (BOGO) codes. Score a perfect 10 and you'll unlock a bonus question. Get this correct and you’re in the draw for one of the fifty prizes of free burritos for a year.

Enjoy the challenge? You can repeat the quiz once every day until Thursday, August 22, at 11:59 p.m. EDT. Simply visit chipotleiq.com and enter the email address associated with your Chipotle Rewards account.

The game incorporates a mix of answer formats, covering multiple-choice, true or false, and open-ended answers. Chipotle reminds all players that to hit the perfect score, contestants need to be conversant with a broad spectrum of Chipotle-related topics. Furthermore, fans who score 7, 8, or 9 out of 10, will receive a bonus of 25 rewards points in their Chipotle Rewards account.

Prize winners can relish a free item from the regular menu when they buy another regular menu entree. The terms define a “regular menu entrée item” as a burrito, burrito bowl, a single order of three tacos, quesadilla (only available via the Chipotle App or on Chipotle.com), or a salad. Children’s meals, 3-point meals, or single tacos are not included, so no funny business, advises Chipotle.