Chipotle Mexican Grill is ringing in the year 2025 by offering its customers an encouraging challenge to stay active. In partnership with fitness network Strava, the fast-casual restaurant chain announced an opportunity to win free Lifestyle Bowls for an entire year.

The initiative, called the first-ever international Strava segment challenge, lets participants compete to win not only personal munching rights to the beloved bowls, but potentially score free Chipotle for their entire city. This exciting 2025 challenge will be available to more international locations, inviting global participation.

Chris Brandt, chief brand officer at Chipotle, said, "Last year, we saw our fans go the extra mile, literally, for free Chipotle. They covered more than 9.25 million miles on our 'Chipotle segments', enough to loop the globe over 370 times." The enthusiastic response to their collaboration with Strava inspired Chipotle to expand the competition's access and elevate the rewards.

For this challenge, 25 "Chipotle segments", which were originally mapped by the Strava community on local roads and trails, have been created to spur competition amongst Strava athletes. Winners are determined by the fastest times and the person who completes the segment the most times, gaining Local Legend Status (LCL). Each Local Legend will then win a year's supply of Chipotle's Lifestyle Bowls.

The competition doesn't end there. Every city with a Chipotle segment will compete as a group, trying to reach the highest total mileage on the segment. This will be monitored via the "Chipotle x Strava: The City Challenge" heatmap. The city achieving the highest mileage will be rewarded with a "buy-one-get-one-free" entrée offer for the entire city.

There's another twist to the initiative. Chipotle is encouraging people to stay committed past "Quitters Day", the second Friday in January when people typically drop their New Year's resolutions. Until January 9, anyone can join the “Goals, Gym, Guac” text message community at chipotle.com, which will provide special content, motivational messages, and a chance to win a free Chipotle Lifestyle Bowl.

In the words of Stephanie Perdue, the vice president of brand marketing at Chipotle, “It’s well-known that a little bit of accountability makes achieving wellness goals easier. Our chat community is our way of supporting our guests on 'No Quitters Day’.”

If you're unsure what the fuss about Lifestyle Bowls is, Chipotle has shared its updated 2025 menu. So get ready to run, walk, bike, or move whichever way feels best to you, and you might just win a year's worth of healthy, delicious, and free Chipotle meals.