Popular chip brand, Doritos, known for its innovative marketing stunts, has once again caused a stir in the snack world as they prepare to venture into the hospitality sector. Following a successful year of show-stopping campaigns involving Doritos-flavored liquor and Zero Gravity Cool Ranch chips blasted into space, Doritos is now reaching out to a terrestrial audience with a more everyday approach.

This month, Doritos plans to open its first-ever sit-down restaurant, 'Doritos After Dark'. Swapping the final frontier for courtside cuisine, the restaurant will be located in Crypto.com Arena in Los Angeles, the home turf of basketball icons, the Kings, Lakers, and Sparks. Fans who hold tickets to the season's games can explore this exciting new feature. The restaurant innovatively offers a variety of culinary delights aimed at late-night revelers and weary sports spectators alike. The menu spans from starters to desserts, tantalizingly flavored with familiar Doritos taste, like nacho cheese and crispy corn chips. There will also be a selection of cocktails as well, adding an adult twist to the crunchy snack we all know and love. In the words of an official announcement, Doritos After Dark aspires to "elevate every dish on the menu with the undeniably bold flavor and crunch of Doritos, inviting fans to feed their late-night curiosity.”

For those unable to grab game day tickets or those not particularly interested in basketball, Doritos offers an alternative chance to sample this novel menu. A one-night-only Doritos Night Market will be held on November 15 at Peacock Place, 800 Olympic Boulevard in Los Angeles, between 4:30 to 7:30 p.m. This event promises an 'immersive, neon wonderland' and features complimentary samples of the Doritos After Dark menu items.

As the U.S. enjoys a snack renaissance, Doritos After Dark stands as a creative platform that reinvents the humble bag of chips into mouth-watering culinary creations. Such innovation hasn't been seen since the Cheez-Its brand opened their own diner.