MTN Dew ushers in the summer holiday with the introduction of two fresh, limited-time flavors that will only be available at 7-Eleven group stores, which include 7-Eleven, Speedway, and Stripes locations across the country. The new MTN Dew Infinite Swirl and MTN Dew Freedom Fusion Slurpee will be on offer till the close of the year.

The Infinite Swirl and Freedom Fusion monikers offer a hint towards the flavor profiles. As described in the press note, the Infinite Swirl is presented in a radiant blue hue, featuring a tropical punch taste of pineapple and berry mix. This flavor will be selling in 20-ounce bottles under a temporary promotion of two for $4. On the flip side, the Freedom Fusion Slurpee, an all-white slushy treat embodies the sweetness of lemonade and peach flavors, presumably offering a unique savor. It became available in stores from June 26.

This release isn't the first celebration of summer 2024 for the soft drink conglomerate. MTN Dew previously thrust a colorfully patriotic array of red, white, and blue beverages onto the market: Star Spangled Splash (a red beverage with a berry twist), Liberty Chill (a berry-intense blue drink with 50 flavor notes), and Freedom Fusion, an icy white bottled counterpart of the Slurpee flavor. Shoppers can find these limited-time beverages in 20-ounce bottles and 12-ounce cans at all primary retailers. The concept is not only visually pleasing for Independence Day posts but also encourages customers to collect all three versions during their summer soirees.

The exclusive availability of Infinite Swirl at 7-Eleven chain stores aligns with MTN Dew's recurring strategy of retail-exclusive flavor releases. Back in 2022, they introduced the MTN Dew Purple Thunder, boasting blackberry and plum notes, exclusively sold at Circle K Stores. Another flavor, MTN Dew Frost Bite, with delightful hints of melon and citrus, is only purchasable at Walmart. Plus, for an entire decade, the MTN Dew Baja Blast was exclusive to Taco Bell restaurants. These partnerships not only funnel customers toward specific outlets but also reward their loyalty with a range of exclusive flavors.

With its daring flavor offerings, striking color palettes, and capitalized branding that reminisces the nation's flag, you'd be hard-pressed to find a drink brand that screams Americaland louder than MTN Dew. So indeed, the inventive names like Star Spangled Splash, Liberty Chill, and Freedom Fusion seem more than fitting.