A blend of five ingredients: Diet Coke, pickle juice, pickle chips, a dash of jalapeño juice, and a few jalapeños has placed Dua Lipa, popular singer and now a potential influencer in the beverage industry battle line. The surprising beverage combination, originally shared on Lipa's TikTok, garnered such fame, stirring not just her fans, but also pickle giant Claussen.

While initially gaining traction from the public as a quirky yet delightful beverage, pickle connoisseur Claussen possibly envisioned a business opportunity. The company posted an image memorably featuring an ice cold soda and a fictitious can of “Just the Brine,” purely dill pickle juice, on Instagram. Nudging the singer, the tagline read, "One sip is all it takes. 10k likes and we might make Claussen Dill Pickle Juice a thing", effectively setting the stage for a potentially groundbreaking product debut.

Wasting no time, Claussen followers delivered resoundingly. The extraordinarily aspirational post surged past the targeted likes in less than a day, amassing a staggering follow of over 17,000 likes, with a multitude of comments from fans anxious to transform this fable into reality. The plea, "Dua’s Dill & Diet Coke” need this, and declarations such as "I’ll create imitation accounts to make this real," were frequent amongst commenters. Even beverage brand Capri Sun couldn't hold back their encouragement, stating, "This needs to happen” campaign of 10,000 likes," in capital letters, expressing their support for Claussen.

The burgeoning enthusiasm for "Just the Brine" extends beyond simple soft-drink mixers though. Fans proposed other culinary uses, from chicken marinades to an unconventional yet potentially popular sports drink. Claussen playfully responded, affirming their pickle juice pairs equally well with not just Diet Coke, but also disparate carbonated sodas as Dr. Pepper, ginger ale, and lemon-lime variants.

Time will tell if the public interest transforms into a new product line, but for now, fans seem more than ready to augment their kitchen adventures without having to pilfer juice from pickle jars.