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Barbie Turns 65: Celebrate with a New Peachy Soda Flavored Twist!

drinks

By Alexander K.

- May 5, 2024

In her illustrious life, Barbie has been a stalwart symbol, taking on more than 250 professions and owning at least a couple dozen homes. Now, she blows out 65 candles on her cake. To make this remarkable year unforgettable, Mattel, the toy company that brought Barbie to life, is hitting the markets with several limited-edition releases.

Taking inspiration from "Global Storytellers," Mattel is launching a line of dolls celebtating actor Viola Davis, singer Shania Twain, and film director Lila Avilés. That's not all. Mattel has joined forces with over 40 diverse brands including Heinz UK, Stacy’s Pita Chips, and most notably, the prebiotic soda company Olipop.

Earlier this month, Olipop launched the newest addition to their flavor list, aptly named Olipop x Barbie Peaches & Cream. Even before its online debut on Olipop's virtual store, the soda was available in selected supermarkets and retail chains. Surprisingly, Olipop hints that it is selling even more than eggs at the Sprouts chain.

"Barbie's narrative continues to motivate generations. Olipop is honored to be a part of this celebration as a brand partner," says a statement from Olipop. "Both the brands symbolize a sense of nostalgia fused with innovation, serving as a bridge between generations and a platform for shared experiences."

"Working with an iconic brand like Barbie is dreamlike. The way people are responding just translates that," indicates Chad Wilson, Head of Marketing at Olipop. "Our Olipop x Barbie Peaches & Cream cans are flying off the shelves, proving the alluring taste and appealing can design. We are thankful to the fans who are going the extra mile to get their hands on this limited-edition collaboration."

Interested in tasting the Olipop x Barbie Peaches & Cream soda? The beverage is available through Olipop’s online store or on Amazon with a recommended retail price of $2.49 per can or $35.99 for a 12-pack. Savvy customers can enjoy a 15% discount by becoming subscribe-and-save customers through DrinkOlipop.com. Not just the new flavor, single cans of all Olipop's preferred drinks can be found at Target, Walmart, Whole Foods, and other retailers. 

Additionally, Olipop is elevating the experience by creating a Virtual Peaches & Cream Kitchen, which opens for five days from 12 p.m. PST (3 p.m. ET) on Monday, May 6 to 11:59 p.m. PT on Friday, May 10 (2:59 a.m. on Saturday, May 11 ET). Among 5,000 fortunate website visitors, up to 1,000 each day can get a chance to see a “soda-filled fridge.” If you're lucky enough to find the fridge open, you'll receive a digital coupon for a free can of Olipop x Barbie Peaches & Cream soda that can be redeemed at a Walmart store or on Walmart.com.

Wherever you enjoy your Olipop beverage, don't forget to toast to Barbie herself, who looks remarkable for someone who's juggled hundreds of jobs over the past six decades.