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Wild Flavor Fusion: Oreo Unveils Sour Patch Kids Cookie

cooking

By Walter J.

- Apr 28, 2024

Cookie lovers, brace yourselves for something unpredictable. On Wednesday, Oreo made a big reveal about breaking into new sweetness-sourness territories with an unexpected collaboration. Cookies are about to get more mischief-loaded as Oreo partners with Sour Patch Kids, introducing a sweet-yet-sour, limited-edition cookie sensation to fans across the country.

The Oreo brand, always on a hunt for creative ways to engage fans, will now be joining hands with Sour Patch Kids to produce this novelty. "It's a fun and surprise-filled partnership way to thrill our fans," announced Caroline Suppiger, the Senior Associate Brand Manager at Oreo.

The teams are abuzz with excitement, as Grace Howard, the Innovation Brand Manager at Sour Patch Kids, noted, "The opportunity to blend a classic cookie with a naughty twist was an offer we simply couldn't resist. Both the teams are eager to discover how fans react to this sour-then-sweet limited-edition cookie."

This vibrant, spirit-lifting cookie has a creme-colored exterior, dotted with colorful bits of Sour Patch Kids candies sandwiched between, which includes a fondant filling swirled with even more Sour Patch Kids pieces. The fusion of the two tastes delivers an intriguing, sweet, yet sour, flavor palette.

But, there's more to this crossover other than just the cookies. Alongside their cookie breakthrough, the two companies have launched a limited-edition merchandise collection titled "celebrate coming together," which includes a matching crewneck and joggers-the ultimate “snack suit”. Adding to the collection is a ready-for-the-heat, bucket hat and a versatile crossbody bag to stash all the Oreo sour patch cookies, topped off by two adorable accessories-a hair clip and a pair of socks.

Don't keep your cravings waiting. Both the cookies and the merchandise collection are available only until the stock lasts. The pre-orders are already live, and the cookies are scheduled to reach shelves across America on May 6. If, however, you miss out on securing a pack for yourself, there's always the fallback option of relishing Golden Oreos with a box of Sour Patch Kids. While it might not be the same experience, it promises to be a lively one.