Sour Patch Kids, a candy brand that has been a firm fan favorite for decades, is now stepping into an exciting new chapter. By displaying an adventurous spirit in creating innovative flavors and clever brand collaborations, they continue to draw the eyes of consumers all over the country. The latest imaginative endeavor is a partnership with Snapple, brought to life by their parent company, Mondelēz International, resulting in an intriguing new Fruit Flavor Mix candy.

The Fruit Flavor Mix candy bag will showcase three brand new flavors, each showcasing the distinct tastes of popular Snapple beverages: Mango Madness, Kiwi Strawberry, and Fruit Punch. This candy mix is already available for purchase at stores everywhere. Both brands are investing in generating buzz among Generation Z through an engaging marketing strategy.

To further fan the flames of millennial excitement, a virtual trivia game, "Fact or Kid" will be introduced on TikTok under the handle @therealsourpatchkids on August 1. This game draws inspiration from the beloved factoids located under each Snapple bottle cap. Participants must determine if the "facts" presented are real or simply a ruse, recording their responses in a TikTok video. Those who successfully answer three out of five questions correctly will be entered into a draw with a chance to win a cash prize of up to $1,000.

“Our aim at Sour Patch Kids is to continuously explore creative avenues that result in novel flavors and evoke enthusiasm within our fanbase,” expressed Grace Howard, innovation brand manager at Mondelēz International, discussing the venture between Sour Patch Kids and Snapple.

The Sour Patch Kids brand notably doesn't shy away from unexpected collaborations. One instance that stands out is the release of Sour Patch Kids-flavored Oreos earlier this year. Not to mention, the grand unveiling of the first-ever Sour Patch Kids store in NYC in 2020 allowed consumers to experience edible cookie dough peppered with sour candy, courtesy of a collaboration with the renowned dessert spot, DŌ. Before this novelty, Post unveiled a Sour Patch Kids breakfast cereal, and Dreyer’s even marketed a Sour Patch Kids-themed ice cream.

On the flipside, Snapple has recently re-embraced its 90s spirit, bringing back Snapple Elements; a line boasting an eclectic selection of flavors such as Rain, Fire, Earth, Air, and Sun. These revitalized beverages are now being sold in plastic bottles, containing a fruit, agave, and tea blend, and reportedly less sugar than their leading products. Also, adhering to a growing industry trend, Snapple’s Diet series has been rebranded as Zero Sugar.

By collaborating with Sour Patch Kids, Snapple appears to hint a pivot towards an array of fresh, exciting licensing opportunities. The appeal of fruit juice makes it a perfect candidate for many possible partnerships. The prospect of Snapple Pop-Tarts, Snapple bubble gum or even Snapple smoothies at Jamba certainly has us all intrigued. We can only wait and see what they concoct next!