Beyond Meat is firing up the grill with their newly-released products just in time for BBQ season.

This Wednesday, the plant-based food creator reported that it is extending its Beyond IV product line, including the all-new fourth-generation Beyond Sausage now available in grocery stores all over the country.

Describing the fresh product, Joy Bauer, an esteemed author, registered dietitian, and Beyond Meat nutrition consultant said, "The new Beyond Sausage is amazingly juicy, meaty, and palatable. What's more, it's made with heart-friendly avocado oil-bringing the saturated fat down to merely 2 grams per link. Besides, it possesses less sodium than the predecessor and showcases a simplified array of ingredients."

The organization states that the latest sausage offers an "upscaled flavor and meatier texture," promising something unfamiliar and exciting for die-hard fans and potential vegetarian explorers. This latter group, the potential customers-could prove pivotal for the company's growth. The brand reported a disappointing 30.5% decrease in net revenue in the second quarter of 2023. CEO of Beyond Meat, Ethan Brown, declared during an investors' call that the company was grappling to attract new customers due to its perceived health quality. As a result, he stated that the company would highlight its "clean and basic" constituents more vocally.

“We’ll be stepping up our marketing efforts quite significantly,” said Brown, as per the Associated Press report. “It reflects an education issue. The facts say it all. Our products have immense health benefits.” He seems to stand by his pledge as the recent official announcement also mentioned that the innovative sausage is prepared with avocado oil, carries a "simplified ingredients list," and contains 66% less saturated fat than its preceding version. According to the brand, it pairs perfectly with almost any dish.

Diana Stavaridis, the Senior Culinary Manager at Beyond Meat, also chipped in, “From a traditional sausage, peppers and onions combo, to being an excellent protein complement for pasta, salads, and numerous dishes, these meaty sausages grill to perfection and sear exceptionally well, thanks to the infusion of avocado oil.”

Moreover, Beyond Meat took this opportunity to announce their inaugural cookbook called "Serve Love," featuring a wealth of heart-friendly Beyond Meat recipes certified by the American Heart Association’s Heart-Check program. This includes the newly-launched Beyond Sausage, as well as the Beyond Burger, Beyond Beef, and Beyond Steak recipes. The cookbook is accessible for free on the brand’s website.

Customers can now grab the new sausage from popular retailers including Kroger, Albertsons, Publix, Whole Foods Market, Sprouts, and others across the country.