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Cheez-it and Hidden Valley Ranch Team Up for Snack of the Year

cooking

By Victoria M.

- Jul 2, 2024

If your snack cravings have ever led you to lace your Cheez-It crackers with the zest of Hidden Valley Ranch seasoning, take note. The dream team has finally arrived - say hello to Cheez-It x Hidden Valley Ranch Crackers.

Describing the irresistible intersection of zesty ranch seasoning and the beloved crunch of Cheez-It Crackers, Senior Brand Director for Cheez-It, Cara Tragseiler, declared, "Seeing fans crafting their personalized blend of Ranch-flavored Cheez-Its on social media, confirmed we needed to create the ultimate cheesy, tangy snack to quench their desires.”

She further explained, “Our dedicated Cheez-It followers and the massive fanbase of Hidden Valley Ranch share a mutual obsession. So, joining these fan-favorite flavors was an obvious step towards a new legendary snack sensation."

Akin to the Cheezy Ranch dip created by this flavor dynasty in March, that perfect pairing for everything from mouthwatering French fries to freshly baked pretzels, the Cheez-It x Hidden Valley Ranch Crackers offer a taste synonymous to a homemade snack you've probably created yourself. You can now enjoy the same enjoyable taste, but without any of the work. It's merely the well-known Cheez-It crackers featuring a generous sprinkle of Hidden Valley's iconic ranch.

"Establishing the perfect snack to please Hidden Valley Ranch and Cheez-It’s foodie followers was the natural progression in our partnership," throws in Hidden Valley Ranch’s Marketing Director CC Ciafone. “Considering Hidden Valley Ranch Seasoning’s ability to enhance any snack, we knew that together we could master a delectable, tangy product."

However, there's an inevitable drawback. While the new snack duo hits U.S. shelves this July, it's a limited-time offer only. So, if you fall for these cheesy, zesty bites, be sure to stockpile your pantry or else be ready to recreate the taste with some DIY.

Cheez-It also provides another route to get these time-bound goodies. Starting June 25 and running until July 1, Cheez-It stages daily cracker releases at their online store, offering fans an opportunity to snag a box (or several) before their summer BBQ events. And while you're there, you might want to grab a bottle of Cheezy Ranch sauce to complete your picnic basket of delectable treats.